Flag September
2023 September 2024
Traducción English
Punto encuentro Madrid
Punto encuentro Bachelor’s Degree + Specialization Diploma (4 years) / Bachelor’s Degree + Degree (5 years)
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Punto encuentro Financial conditions / Price per course. Subject to change 12.000 € / 13.100 €

Get ready to lead the future with our degree in Business Administration and Management! Acquire the necessary skills to become a professional of reference for companies. Get trained in business strategy and management, people and operations management, finance and economics, to be prepared to lead any organization, national and international.

With a unique combination of theory and practice, we will give you the tools and confidence you need to succeed in the changing business world. 

Join us and be part of the next generation of business leaders.

BACHELOR’S DEGREE IN BUSINESS ADMINISTRATON AND MANAGEMENT IN MADRID ITINERARIES

ITINERARY 1
Bachelor´s Degree + 
Specialization Diploma

  • Years 4 years
  • Price 12.000 €
  • Credits 240 ECTS

+ Diploma in Professional Skills

+ Diploma in Digital Tools and Multimedia

ITINERARY 2
Bachelor Degree's
+ Degree

  • Years 5 years
  • Price 13.100 €
  • Credits 375 ECTS

+ Degree in Marketing Management

+ Degree in Data Science

+ Degree in Entrepreneurship and Innovation

+ Degree in Sustainability Management

REQUEST INFORMATION AND WE WILL CALL YOU

WHY STUDY A BACHELOR’S DEGREE IN BUSINESS ADMINISTRATION AND MANAGEMENT?

The Bachelor's Degree in Business Administration and Management provides you with a deep understanding of the fundamental principles and challenges of the business world. You will learn to develop effective strategies, manage resources efficiently and lead multidisciplinary teams, all based on solid analysis.

92%

employability rate
one year after completing
the programme

HANDS-ON APPROACH

We know that theory alone is not enough. That's why our programme focuses on applying business concepts and strategies in real situations through group projects and company internships so that you leave prepared to face the challenges of the working world.

WHY STUDY A BACHELOR´S DEGREE IN ESIC UNIVERSITY?

At ESIC University, our mission is to transform people, not only by providing them with knowledge, but also by training them in skills and raising their awareness of values throughout their professional life. With this approach, we constitute a learning community adapted to the demands of the times, in order to contribute to the development of a more prosperous, responsible and innovative global society.

University specialized in Marketing and Business

ESIC University is a fully specialized University focused on business, which gives it a great differentiation and prestige in this field, which will have a direct impact on your experience and your future as an Alumni.

Proximity to the business world

ESIC University maintains close ties with the business world, which translates into collaborations and fully updated marketing content in the classroom, brought directly from the most recognized companies.

Professional Networking

The institution provides opportunities to establish contacts and develop strong professional networks through events, conferences, seminars and extracurricular activities, allowing you to create future career opportunities.

STUDENT PROFILE. WHO IS THE DEGREE AIMED AT? 

The Bachelor's Degree in Business Administration and Management is aimed at students with an analytical and business-oriented profile. Our program appeals to those who possess or wish to develop strong logical-analytical skills, as well as a curiosity to immerse themselves in the complexity and global vision of business organizations.

It is designed for ambitious and motivated students who seek to develop a deep understanding of business management and become innovative and successful business leaders.

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COMPETENCIES OF THE BACHELOR’S DEGREE IN BUSINESS ADMINISTRATION AND MANAGEMENT

1

Master the principles of strategic planning, organization and operations control, preparing to lead efficient and competitive companies.

2

Acquire skills in accounting, financial analysis and investment management, fundamental to make sound and profitable financial decisions.

3

Specialize in market research, promotion, brand management and business strategies, developing the ability to create and position products in competitive environments.

4

Fostering an entrepreneurial mindset, learning to identify business opportunities, manage risks and adopt ethical and socially responsible practices, preparing to lead in an ever-changing business world.

COMBINE YOUR BACHELOR’S DEGREE

In our Bachelor's Degree in Business Administration and Management, you will immerse yourself in an academic program designed to provide you with a solid training in all the key areas of this discipline. Our educational approach is based on combining theory and practice in a balanced way, so that you acquire both the fundamental theoretical knowledge and the practical skills needed to excel in business.

ITINERARY 1

Gráfica

BBAM
+DIPLOMA

4 YEARS

SPECIALIZATION DIPLOMA

Taking 48 additional credits.

  • Professional Skills
  • Digital Tools and Multimedia

ITINERARY 2

Gráfica

BBAM
+DEGREE

4 YEARS + 1 YEAR

DEGREE

Double degree. Double employability.

  • Marketing Management
  • Data Science
  • Entrepreneurship and Innovation 
  • Sustainability Management

INTERNATIONAL EXPERIENCES

We open the gates of the world to you.

  • From 3rd course onwards
  • Minimum 6-month stays
  • Access to Erasmus, Munde-ESIC and Horizon programs
WANT TO KNOW MORE?

Syllabus

Discover the academic path that fits your needs.

Bachelor's Degree in Business Administration and Management

1º semestre

SUBJECT ECTC TYPE
Economic History 6 BE
Corporate Mathematics 6 COM
Introduction to Corporations I 6 BE
Professional Ethics, Basic Principals of Law and Equality 6 BE
History of Spanish Institutions (Humanities) 6 BE
Introduction to Marketing 3 P
Chinese I 6 P
Tecnología en Ciencia de Datos I: Arquitectura de Sistemas 3 P
Organización y Gestión de Datos I: Base de Datos 3 P
Antropología 3 P
Chinese I 6 P
Business Models I: Product-Market Fit 3 P
Chinese I 6 P
Introduction to Sustainability 3 P
Chinesse I 6 DPS
Project Planning: Ms Project 3 DDTM
Digital Image Editing: Photoshop 3 DDTM

2º semestre

SUBJECT ECTC TYPE
Introduction to Economics 6 BE
Financial Mathematics 6 COM
Introduction to Corporations II 6 COM
Mercantile Law 6 BE
Computer Science Applied to Corporations 6 BE
Anthropology 3 P
Chinese II 6 P
Organización y Gestión de Datos II: Curación de Contenidos 3 P
Tecnología en Ciencia de Datos II: Arquitectura de Datos 3 P
Espíritu Crítico 3 P
Chinese II 6 P
Agile Methodologies 3 P
Chinese II 6 P
Global Challenges: From Globalisation to Sustainable Development Goals 3 P
Chinesse II 6 DPS
Vectorial Design and Computer Graphics: Illustrator 3 DDTM
Audiovisual Narrative & Video Editing: Premiere 3 DDTM

1º semestre

SUBJECT ECTC TYPE
Introduction to Marketing and Communications in the Firm 6 BE
Financial Accounting I 6 COM
Micro-Economics 4,5 COM
Corporate Statistics I 6 COM
Corporate Sociology 6 BE
Scientific Research 4,5 P
Chinese III 6 P
Programación para Ciencia de Datos I: Java / SQL 4,5 P
Pensamiento Social Cristiano 3 P
Business Models II: Social Entrepreneurship 3 P
Entrepreneurial Ecosystem I 3 P
Critical Thinking 3 P
Stakeholder Engagement 3 P
Social Challenges: Human Rights, Poverty and Inequality 4,5 P
Critical Thinking 3 P
Chinesse III 6 DPS
Motion Graphics & 3D: After Effects 3 DDTM
Information Architecture & UX: Invision, XD, Optimize 360 3 DDTM

2º semestre

SUBJECT ECTC TYPE
Financial Accounting II 4,5 COM
Production Management 6 COM
Macro-Economics 4,5 COM
Corporate Statistics II 6 COM
Marketing Management 4,5 COM
Trend Search and Analysis 4,5 P
Christian Social Thinking 3 P
Programación para Ciencia de Datos II: Python 3 P
Modelación Estadística con R 6 P
Christian Social Thinking 3 P
Negotiation and Selling Method 4,5 P
Anthropology 3 P
Environmental Challenges: Biodiversity, Climate Change, Waste 4,5 P
Multimedia Software 3 DPS
Anthropology 3 DPS
Creating Webpages: WordPress 3 DDTM
Christian Social Thinking 3 DDTM

Anualº semestre

SUBJECT ECTC TYPE
Modern Language 6 BE

1º semestre

SUBJECT ECTC TYPE
Corporate Taxation 4,5 COM
Strategic Management and Corporate Politics I 6 COM
Cost Accounting 4,5 COM
Commercial Management 4,5 COM
Financial Management I 6 COM
Corporate Decision Methods 4,5 COM
Commercial Negotiation 4,5 P
Visualización y Perspectiva de Datos 4,5 P
Ética Empresarial 3 P
Personal Competencies I: Personal Brand & Networking 4,5 P
Business Models III: Intrapreneurship 3 P
Interpersonal Skills I: Negotiation, Networking and Partnerships 3 P
Christian Social Thinking 3 P
Creation of Digital Spaces 3 DPS
Critical Thinking 3 DPS
SEO, SEM y ASO: Google Tools, Semrush, Sistrix 3 DDTM
e-Commerce: Prestashop, Magento 3 DDTM

2º semestre

SUBJECT ECTC TYPE
Management Information Systems 4,5 COM
Strategic Management and Corporate Politics II 6 COM
Human Resources 4,5 COM
Financial Management II 6 COM
Balance Analysis I 4,5 COM
National and International Economic Enviroment of the Firm 4,5 COM
Consumer Behaviour 4,5 P
Business Ethics 3 P
Modelos Predictivos I: Patrones de Consumo 6 P
Software as a Service (SAS) 4,5 P
Anthropology 3 P
Entrepreneurial Ecosystem II: Finance and Law 3 P
Narrative Methodologies 4,5 P
Interpersonal Skills II: Leadership, Coaching and Team Management 3 P
Multicultural Management 3 P
Christian Social Thinking 3 DPS
Creative Mindsett 3 DPS
SEO Audits: Screamming Frog, SEO meta in one click 3 DDTM
Anthropology 3 DDTM

1º semestre

SUBJECT ECTC TYPE
Labour Law 6 COM
Elective 1 4,5 EL
Elective 2 4,5 EL
Elective 3 4,5 EL
Elective 4 4,5 EL
Academic Recognition of Credits 6 COM
Mindlab 3 DPS
Business Ethics 3 DPS

Anualº semestre

SUBJECT ECTC TYPE
Internship 24 COM
End of Degree Proyect 6 COM

Electives BBAMº semestre

SUBJECT ECTC TYPE
Operations Management in Services Corporation 4,5 EL
Econometrics 4,5 EL
Administrative Law in Regulated Sectors 4,5 EL
Entrepreneurship 4,5 EL
Business Simulator 4,5 EL
Organizational Behaviour and Design 4,5 EL
Corporate Accounting 4,5 EL
International Economic Analysis 4,5 EL
Corporate Assessment and Acquisition 4,5 EL
Global and International Marketing 4,5 EL
Sectorial Marketing 4,5 EL
Political Marketing 4,5 EL

2º semestre

SUBJECT ECTC TYPE
Product Management 4,5 P
Pricing 4,5 P
Self-Diagnosis 3 P
Trade and Retail Marketing 4,5 P
Markcom 4,5 P
Leadership 3 P
Aplicaciones Big Data I: Implementación de Proyectos de Big Data 6 P
Business Intelligence 6 P
Cloud Services Providers 6 P
Data Driven Corporations: Gestión de Datos de Sensibilidad Media 4,5 P
Business Ethics 3 P
Business Models IV: Go to Market 3 P
Personal Competencies II: Leading, Self-Managing and Managing Teams 3 P
Entrepreneurial Ecosystem III: Presence at Trade Fairs, Companies, Bootcamps and Awards 3 P
E-Markets 4,5 P
ESIC Garage I: Coach in Teams 6 P
Business Ethics 3 P
Impact Assessment 4,5 P
Enery Transition 4,5 P
Responsible Consumption and Production 3 P
ESIC Service Learning I: Community Volunteering 6 P
Leadership 6 DPS
Digital Footprint 6 DPS
Data Visualization for BSS Intelligence: PowerBi, Tableau 3 DDTM
Customer Management & Community Management: SalesForce 3 DDTM
Business Ethic 3 DDTM
Final Project 3 DDTM

1º semestre

SUBJECT ECTC TYPE
Marketing Management 4,5 P
Sales Management 4,5 P
Digital Marketing Strategies 4,5 P
Marketing Intelligence 4,5 P
Digital Marketing Metrics and Analytics 4,5 P
Data Driven Marketing 4,5 P
Digital Footprint 4,5 P
Aplicaciones Big Data II: Implementación de Proyectos de Big Data II 6 P
Aplicaciones Big Data III: Big Data en la Industria 4.0 6 P
Data Driven Corporations II: Gestión de Datos de Alta Sensibilidad 6 P
Aplicaciones Big Data IV: Identificación de Black Ops 6 P
Inteligencia Artificial y Redes Neuronales 6 P
Digital Production I 6 P
Global Innovation: Structure, Product and Processes 4,5 P
Elective 1 3 P
Elective 2 4,5 P
ESIC Garage II: Coach in Teams 12 P
Sustainability Management 6 P
Financial Accounting & Reporting 4,5 P
Demographics, Transport and Mobility: Smart Cities 3 P
Interpersonal Skills III: Public Speaking, Debating and Presenting 3 P
New Economy 4,5 P
ESIC Service Learning II: Corporate Social Consultancy 12 P

2º semestre

SUBJECT ECTC TYPE
Glocal Marketing 4,5 P
E-Markets 4,5 P
Global Communication 4,5 P
Decision Making 4,5 P
Marketing Plan 4,5 P
Marketing Finance 4,5 P
Change and Transform 4,5 P
Modelización de Variables Categóricas 6 P
Modelos Predictivos II: Patrones de Abandono Online 6 P
Modelos Predictivos III: Opinión Pública y Consentimiento 6 P
Procesamiento del Lenguaje Natural: Chat-bots 6 P
Neuromarketing Analítico 6 P
Digital Production II 6 P
Global Mindset 4,5 P
Elective 3 4,5 P
Personal Competencies III: Debating, Public Speaking and Interpretation Techniques 3 P
ESIC Garage III: Coach in Teams 12 P
Corporate Governance 3 P
CSR 4,5 P
Circular Economy 4,5 P
International Scenario: Global Institutions in International Trade and Policy 4,5 P
Sustainable Finance and ESG Investing 4,5 P
ESIC Service Learning III: Social Entrepreneurship 12 P

Employability

+2.000

annual job offers managed by ESIC University

92%

employability rate one year after completing the programme

30%

from internship to employment contract (work placement)

JOB OPPORTUNITIES

Consultants are in high demand in various industries to provide strategic advice and business solutions to specific problems.

Operations analysts are essential to optimize business processes and improve an organization's operational efficiency.

Sales managers are responsible for leading sales teams, building relationships with key customers and increasing company revenue.

Provides financial advice to companies or individuals on topics such as financial planning, wealth management, mergers and acquisitions, and investment strategies.

Digital analysts are increasingly important in today's business environment as they analyze digital data and metrics to improve online marketing and sales strategies.

Participates in global campaigns, supports in the planning, execution and monitoring of marketing campaigns at an international level, which is especially relevant in a globalized and digitized world.

WHERE DO OUR STUDENTS WORK?

UDP – PROFESSIONAL DEVELOPMENT UNIT 

UDP

ESIC's Professional Development Unit is made up of a team of professionals dedicated to promoting your professional career, whether you are studying in the classroom or as an Alumni. You can count on the UDP if you need to enter the world of work, as they have their own employment site, although they also collaborate with international sites, fairs and career events.

With almost 4,000 work placement offers and more than 2,000 job offers, the UDP has an overall employability rate of 95% for students in the Marketing and Sales area and 100% in the communication area, among others.

MOBILITY PROGRAMS.

University Exchange within the European educational area.

European Union countries.

It can be for one semester or two semesters (one full year) *

For 3rd, 4th and 5th year students. For simple Bachelor’s Degrees, it will be a maximum of a year, either a full year or two separate semesters. For Dual Degrees (Bachelor’s Degree + Degree) it will be a maximum of 3 semesters **

*If the Exchange is for a full year, it must be done in the 3rd year.

**The maximum of 3 semesters could be separated into one semester each year (one semester in the 3rd, one in the 4th and one in the 5th year) or a full year in the 3rd year and another semester in the 4th or 5th year.

The Erasmus scholarship depends on the country of destination.

University Exchange within the non-European educational area.

Asia, Africa, Latin America, America.

It can be for one semester or two semesters (one full year) *

For 3rd, 4th and 5th year students. For simple Bachelor’s Degrees, it will be a maximum of a year, either a full year or two separate semesters. For Dual Degrees (Bachelor’s Degree + Degree) it will be a maximum of 3 semesters **

*If the Exchange is for a full year, it must be done in the 3rd year.

**The maximum of 3 semesters could be separated into one semester each year (one semester in the 3rd, one in the 4th and one in the 5th year) or a full year in the 3rd year and another semester in the 4th or 5th year.

The corresponding amount of the course at ESIC will be paid.

University Exchange in multiple destionations according to agreements.

United States, Ireland and France.

It can be for one semester or two semesters (one full year) *

For 3rd and 4th year students. It will be a maximum of a year, either a full year or two separate semesters.

*If the Exchange is for a full year, it must be done in the 3rd year.

This program entails payment of tuition at the host university and payment of the course fee at ESIC.

The student can look for a destianation of his/her preference to make an agreement and be able to carry out this mobility program in that destination.

University Exchange for students of the Degree in Global Marketing Management and for 5th year students studying a Dual Degree (Bachelor’s Degree + Degree)

All over the world.

One-semester stay for either the 1st or 2nd semester. In the case of Dual Degrees, it can be their third international semester.

Mobility to add and Official Degree from the country of destination by studying abroad for one year.

France, Germany and Amsterdam.

For 3rd year students.

Short-term mobility in summer.

Destinations such as London or the USA

Depending on the destination, the duration varies from 2 to 6 weeks.

  • Official language certificate in which the mobility is to be carried out and, in some cases, a specific certification requested by the host university. The level of the language varies according to the destination and institution.
    • If you are studying a Bachelor’s Degree in English, you must have a minimum level of B2 or equivalent.
    • If you are studying a Bachelor’s Degree in Spanish, you must have a minimum level of C1 or equivalent.
    • For destinations in the United States: TOEFL or IELTS.
  • Depending on the destination or programme, you must have passed all the first-year subjects at the time of application.
  • The application of the chosen mobility program must be made the year before the one in which the mobility is to carried out.

*International destinations with limited places, subject to possible modifications.

All international options have additional costs.

ADMISSION PROCESS

We accompany you throughout the whole process, guiding and advising you to choose the best option for your professional career. These are the steps to follow: 

1 Requirements and
Documentation

  1. Request information and an appointment with the admissions department.
  2. Send the required documentation scanned to your counsellor before the admission tests.

2 Admission Tests

You can do it in both Spanish and English.

It consists of 3 phases

Lasts approximately 1 hour and a half

  1. Make an appointment
  2. Confirmation
  3. Admission test
  4. Resolution

3 PLACE
BOOKING

When do you have to do it?

  1. Once you have passed the admission tests, you will receive a pre-enrolment letter.
  2. Then, you must pay the reservation fee by the deadline indicated to guarantee your place

4 ENROLLMENT

  1. The registration fee must be paid once the student still needs to meet the university entrance requirements.
  2. Remember that you have the instructions in your pre-enrolment letter. The Undergraduate Student Services Office will inform you of the next steps.
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CREDIT RECOGNITION AND FILE TRANSFER

Are you considering a university degree after finishing your VET Cycle, or do you want to change university?

  • • Gather the information you need to make your application for credit recognition.
  • • We will evaluate your application and give you an answer as soon as possible with the credit recognition study.
  • • Once you have received the results, you can apply for the admission test for the Official Degree you are interested in.
Más información

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GRANTS AND FINANCIAL AID.

Financial issues should not be an obstacle that prevents you from achieving your goals. Instead, make sure you get an education with a future.

  • • National Mobility
  • • International Students
  • • Academic Excellence
  • • Enrolled Brothers
  • • Alumni
  • • Large Family
  • • Single Parent Family
  • • Large Family
  • • Diversity Scholarship
  • • ESIC Ayudas al Estudio
  • • Doctoral Degree Programs
  • • Agreement with educatonal institutions
  • • Advanced Vocational Training Programs students of ESIC
  • • Agreement with companies
Más información

FREQUENT QUESTIONS

Yes, we have the Double Degree in Business Administration and Management + Marketing. You will be able to acquire both official degrees in 5 years and learn more knowledge, in addition, ESIC University is totally specialized and differentiated with respect to the market in both disciplines. 

Our program is focused on providing a solid foundation in business management and offering courses and extracurricular activities focused on entrepreneurship, such as business creation courses, business plan development workshops, mentoring by successful entrepreneurs and access to support resources for startups.

If you have any further questions, please contact us and we will be happy to advise you

OTHER BACHELOR´S DEGREES YOU MAY BE INTERESTED IN

BACHELOR’S DEGREE IN MARKETING

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BACHELOR’S DEGREE IN MARKETING

ESIC BARCELONA
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GRADO UNIVERSITARIO EN PUBLICIDAD Y RELACIONES PÚBLICAS

ESIC UNIVERSITY
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WHAT TO STUDY AFTER

Master in Digital Marketing en inglés

ENGLISH
More information

Máster Online en Marketing Digital

ONLINE
More information

Postgrado en Marketing Digital

 
More information

ESIC AGENDA

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